Audi Switzerland
A full touch, tell, sell campaign for
local Audi dealers
Audi Switzerland
A full touch, tell, sell
campaign for local Audi Dealers
GroupM Switzerland
Agency
GroupM Switzerland
Prospecting, Retargeting, Retail, Automotive
Categories
Prospecting, Retargeting, Retail, Automotive
Smart LemonPI Pixel, Browser Language, Geo Location, Custom Dynamics
Dynamics
Smart LemonPI Pixel, Browser Language, Geo Location, Custom
About the case
About the case
The Challenge
The goal is to make sure that the banner drives the consumers to the right dealer’s page with the right languages. As part of the customer journey the banner should allow the consumer to configure a specific car in the banner by leveraging the content from the main website of Audi (Audi.ch).
The Challenge
Audi has over 70+ different dealers in Switzerland. They all have their own website with different languages (Switzerland is a country with 4 different languages).
The goal is to make sure that the banner drives the consumers to the right dealer’s page with the right language. As part of the customer journey the banner should allow the consumer to configure a specific car in the banner by leveraging the content from the main website of Audi (Audi.ch).
The Strategy
LemonPI decided to build a Postal code relevant Dynamic banner that ties back with the Postal codes of the dealer’s location. At the moment of the impression, the Dynamic banner looks into the user’s location, and pushes the right content into the banner. All the landing pages are all dynamically built in the banner to make sure that we drive the right consumer to the right dealer.
On the main website of Audi (Audi.ch) our Smart LemonPI Pixel records every user action on all car configuration pages.
The Smart LemonPI Pixel stores the content after every change so the exact configured car can be displayed in our ads on the moment of impression.
The Strategy
LemonPI decided to build a Postal code relevant Dynamic banner that ties back with the Postal codes of the dealer’s location. At the moment of the impression, the Dynamic banner looks into the user’s location, and pushes the right content into the banner. All the landing pages are all dynamically built in the banner to make sure that we drive the right consumer to the right dealer.
On the main website of Audi (Audi.ch) our Smart LemonPI Pixel records every user action on all car configuration pages.
The Smart LemonPI Pixel stores the content after every change so the exact configured car can be displayed in our ads on the moment of impression.
Campaign Details
The Results
Dynamic Creative drove
%
higher CTR
than traditional creatives
Dynamic Creative drove a
%
decrease on Cost per Conversion
compared to traditional creatives
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