Beymen Turkey

A case which proves the success of one of our quick start solutions

Beymen Turkey

A case which proves the success of one of our quick start solutions

Agency
GroupM Turkey

Agency
GroupM Turkey


Categories
Prospecting, Retargeting, Retail

Categories
Prospecting, Retargeting, Retail


Dynamics
Smart LemonPI Pixel

Dynamics
Smart LemonPI Pixel

About the case

About the case

The Challenge

Beymen is one of the biggest retailers in Turkey. They have a very unique brand image that they need to keep communicating throughout different touch points. One of the challenges was how to just take above the line assets and make it appealing in a display campaign.

The other challenge was that we needed to create a display campaign that would work for both the branding campaign and the retargeting/sales campaign within only one strict budget.

The Challenge

Beymen is one of the biggest retailers in Turkey. They have a very unique brand image that they need to keep communicating throughout different touch points. One of the challenges was how to just take above the line assets and make it appealing in a display campaign.
The other challenge was that we needed to create a display campaign that would work for both the branding campaign and the retargeting/sales campaign within only one strict budget.

The Strategy

We leveraged one of our unique dynamic inputs: the Smart LemonPI Pixel. With the pixel implemented on the advertiser’s website we could easily launch different campaigns by applying different business rules in LemonPI (the most viewed products vs. the last view products) to the same dynamic creative.

In addition to that, we created a custom intro animation based on the assets from the above the line campaign. We also incorporated this style in the sales slide. In conclusion, LemonPI was able to deliver a quick, easy and flexible setup of campaigns, while offering the creative freedom to deliver brand relevant creatives that most of our high-end clients are looking for.

The Strategy

We leveraged one of our unique dynamic inputs: the Smart LemonPI Pixel. With the pixel implemented on the advertiser’s website we could easily launch different campaigns by applying different business rules in LemonPI (the most viewed products vs. the last view products) to the same dynamic creative.
In addition to that, we created a custom intro animation based on the assets from the above the line campaign. We also incorporated this style in the sales slide. In conclusion, LemonPI was able to deliver a quick, easy and flexible setup of campaigns, while offering the creative freedom to deliver brand relevant creatives that most of our high-end clients are looking for.

The Results

Dynamic Creative drove

%

higher ROI
than traditional creatives

Dynamic Creative drove

%

higher CTR
in new user campaign

Dynamic Creative drove

%

higher CTR
in sales campaign

Dynamic Creative drove

%

basket volume
increase