creditsuisse-showcase_header_logo

A super dynamic prospecting campaign

creditsuisse-showcase_header_logo

A super dynamic prospecting campaign

Agency
Mediacom – Switzerland

Agency
Mediacom – Switzerland


Categories
Prospecting, Finance

Categories
Prospecting, Finance


Dynamics
Time of Day, Geo Location, Device, Browser Language, CMS, Sequential

Dynamics
Time of Day, Geo Location, Device, Browser Language, CMS, Sequential

About the case

About the case

The Challenge

Credit Suisse has a strict rule on implementing any pixels on their website. A personalised message is key in order to make the campaign successful. A country like Switzerland gives us the opportunity to fully exploit this challenge.

The Challenge

Credit Suisse has a strict rule on implementing any pixels on their website. A personalised message is key in order to make the campaign successful. A country like Switzerland gives us the opportunity to fully exploit this challenge.

The Strategy

The nature of the country provides us a lot opportunities to personalise the message: the language, the different “cantons”… We decided to challenge ourselves by leveraging not only the above 2 dynamic inputs, but also having relevant messages based on different time of the day and devices that the banner is being served

The Strategy

The nature of the country provides us a lot opportunities to personalise the message: the language, the different “cantons”… We decided to challenge ourselves by leveraging not only the above 2 dynamic inputs, but also having relevant messages based on different time of the day and devices that the banner is being served

Personalised welcome

Based on the time of the day and Geo Location, other copy is shown in the creatives

Dynamic Call to Action

We connect people (Geo Targeting) from a region/city in Switzerland to a population in need

The Results

Dynamic Creative drove

%

higher CTR
than traditional creatives

Dynamic Creative drove

%

higher conversion
than traditional creatives