A super dynamic prospecting campaign
A super dynamic prospecting campaign
Agency
Mediacom – Switzerland
Agency
Mediacom – Switzerland
Categories
Prospecting, Finance
Categories
Prospecting, Finance
Dynamics
Time of Day, Geo Location, Device, Browser Language, CMS, Sequential
Dynamics
Time of Day, Geo Location, Device, Browser Language, CMS, Sequential
About the case
About the case
The Challenge
Credit Suisse has a strict rule on implementing any pixels on their website. A personalised message is key in order to make the campaign successful. A country like Switzerland gives us the opportunity to fully exploit this challenge.
The Challenge
Credit Suisse has a strict rule on implementing any pixels on their website. A personalised message is key in order to make the campaign successful. A country like Switzerland gives us the opportunity to fully exploit this challenge.
The Strategy
The nature of the country provides us a lot opportunities to personalise the message: the language, the different “cantons”… We decided to challenge ourselves by leveraging not only the above 2 dynamic inputs, but also having relevant messages based on different time of the day and devices that the banner is being served
The Strategy
The nature of the country provides us a lot opportunities to personalise the message: the language, the different “cantons”… We decided to challenge ourselves by leveraging not only the above 2 dynamic inputs, but also having relevant messages based on different time of the day and devices that the banner is being served
The Results
Dynamic Creative drove
%
higher CTR
than traditional creatives
Dynamic Creative drove
%
higher conversion
than traditional creatives
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