Ford Netherlands

An in-banner car configurator prospecting campaign

An in-banner car configurator prospecting campaign for Ford Netherlands

Agency
Light Reaction Netherlands

Agency
Light Reaction Netherlands


Categories
Prospecting, Retargeting, Automotive

Categories
Prospecting, Retargeting, Automotive


Dynamics
Single Default (CMS), MIAB

Dynamics
Single Default (CMS), MIAB

About the case

About the case

The Challenge

The goal was to create prospecting campaign focussed on the ST-Line models. The KPI was generating traffic to the car configurator of one of the ST-Line models. Next to generating traffic the campaign should be highly dynamic, interactive, as relevant as possible, optimised and easily expandable for other car models in the future.

The Challenge

The goal was to create prospecting campaign focussed on the ST-Line models. The KPI was generating traffic to the car configurator of one of the ST-Line models. Next to generating traffic the campaign should be highly dynamic, interactive, as relevant as possible, optimised and easily expandable for other car models in the future.

The Strategy

We made a powerful combination of our Single Default (CMS) dynamic input together with a custom feed in order to display all the car model’s information and photos. All the copy in the banner is manageable via our CMS and  can be easily A/B/C tested based on chance percentages. This way of A/B testing (Media Independent AB Testing) was one of our first successful pilots. The data resulting from this test is measured via our Engagement Metrics platform KOSI.

To top it off we added another dynamic input which preselects a “male” or “female” car color based on pre-defined domains (webpages with larger male of female audiences).

All these dynamics combined resulted in a highly interactive, highly dynamic mini car configurator ad which leads the user to the full configurator on Ford’s website.

The Strategy

We made a powerful combination of our Single Default (CMS) dynamic input together with a custom feed in order to display all the car model’s information and photos. All the copy in the banner is manageable via our CMS and  can be easily A/B/C tested based on chance percentages. This way of A/B testing (Media Independent AB Testing) was one of our first successful pilots. The data resulting from this test is measured via our Engagement Metrics platform KOSI.

To top it off we added another dynamic input which preselects a “male” or “female” car color based on pre-defined domains (webpages with larger male of female audiences).

All these dynamics combined resulted in a highly interactive, highly dynamic mini car configurator ad which leads the user to the full configurator on Ford’s website.

The Results

Coming soon…