A successful dynamic prospecting campaign for a high quality tomato brand

A successful dynamic prospecting campaign for a high quality tomato brand

Agency
Xaxis Norway

Agency
Xaxis Norway


Categories
Prospecting, Retail

Categories
Prospecting, Retail


Dynamics
CMS, Smart LemonPI Pixel

Dynamics
CMS, Smart LemonPI Pixel

About the case

About the case

The Challenge

This was an open brief from the client, with limited information:
1. Branding Campaign which generate leads to the website
2. No conversion is made via the website

The Challenge

This was an open brief from the client, with limited information:
1. Branding Campaign which generate leads to the website
2. No conversion is made via the website

The Strategy

After researching the website & tabbed into consumers’ behaviour, we decided to take the interaction approach. At the same time, the bannerset is 100% dynamic: all information is scraped from the website. The CMS function within the banner allows the advertiser to update the texts according to their marketing plan while the second slide shows related recipes from the clients’ website.

The Strategy

After researching the website & tabbed into consumers’ behaviour, we decided to take the interaction approach. At the same time, the bannerset is 100% dynamic: all information is scraped from the website. The CMS function within the banner allows the advertiser to update the texts according to their marketing plan while the second slide shows related recipes from the clients’ website.

The Results

This brand campaign was running against a non-dynamic banner. With the same campaign set up, LemonPI banner generate more than 4 times clicks compare with non-dynamic banner and a further 272% CTR increasing.

Dynamic Creative drove

%

higher CTR
than traditional creatives