A successful dynamic prospecting campaign for a high quality tomato brand
A successful dynamic prospecting campaign for a high quality tomato brand
Xaxis Norway
Agency
Xaxis Norway
Prospecting, Retail
Categories
Prospecting, Retail
Manual Proposition (CMS), Smart LemonPI Pixel
Dynamics
Manual Proposition (CMS), Smart LemonPI Pixel
About the case
About the case
The Challenge
1. Branding Campaign which generate leads to the website
2. No conversion is made via the website
The Challenge
This was an open brief from the client, with limited information:
1. Branding Campaign which generate leads to the website
2. No conversion is made via the website
The Strategy
The Strategy
After researching the website & tabbed into consumers’ behaviour, we decided to take the interaction approach. At the same time, the bannerset is 100% dynamic: all information is scraped from the website. The CMS function within the banner allows the advertiser to update the texts according to their marketing plan while the second slide shows related recipes from the clients’ website.
The Results
This brand campaign was running against a non-dynamic banner. With the same campaign set up, LemonPI banner generate more than 4 times clicks compare with non-dynamic banner and a further 272% CTR increasing.
Dynamic Creative drove
%
higher CTR
than traditional creatives
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