A retargeting campaign for a mobile phone web shop from Poland
A retargeting campaign for a mobile phone web shop from Poland
Agency
GroupM Poland
GroupM Poland
Agency
GroupM Poland
Categories
Retargeting, Telecom
Retargeting, Telecom
Categories
Retargeting, Telecom
Dynamics
Smart LemonPI Pixel
Smart LemonPI Pixel
Dynamics
Smart LemonPI Pixel
About the case
About the case
The Challenge
Orange wanted a retargeting banner that would outperform other solutions..
The Challenge
Orange wanted a retargeting banner that would outperform other solutions..
The Strategy
By using the reviews of the product page we tried to use information that felt authentic.
We used the highest scoring user review of the product in the banner and also the “real” name of the person that submitted the review.
In this way we could differentiate ourselves from our competitors
We used the highest scoring user review of the product in the banner and also the “real” name of the person that submitted the review.
In this way we could differentiate ourselves from our competitors
The Strategy
By using the reviews of the product page we tried to use information that felt authentic. We used the highest scoring user review of the product in the banner and also the “real” name of the person that submitted the review. In this way we could differentiate ourselves from our competitors
The Results
Dynamic Creative drove
%
higher CTR
than traditional creatives
Dynamic Creative drove
%
higher conversion
than traditional creatives
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