A retargeting campaign for a mobile phone web shop from Poland

A retargeting campaign for a mobile phone web shop from Poland

Agency
GroupM Poland

Agency
GroupM Poland


Categories
Retargeting, Telecom

Categories
Retargeting, Telecom


Dynamics
Smart LemonPI Pixel

Dynamics
Smart LemonPI Pixel

About the case

About the case

The Challenge

Orange wanted a retargeting banner that would outperform other solutions..

The Challenge

Orange wanted a retargeting banner that would outperform other solutions..

The Strategy

By using the reviews of the product page we tried to use information that felt authentic.
We used the highest scoring user review of the product in the banner and also the “real” name of the person that submitted the review.
In this way we could differentiate ourselves from our competitors

The Strategy

By using the reviews of the product page we tried to use information that felt authentic. We used the highest scoring user review of the product in the banner and also the “real” name of the person that submitted the review. In this way we could differentiate ourselves from our competitors

The Results

Dynamic Creative drove

%

higher CTR
than traditional creatives

Dynamic Creative drove

%

higher conversion
than traditional creatives