A dynamic retargeting campaign for a webshop from Sweden
A dynamic retargeting campaign for a webshop from Sweden
A dynamic retargeting campaign for a webshop from Sweden
Agency
Xaxis Sweden
Agency
Xaxis Sweden
Categories
Retargeting, Retail, Fashion
Categories
Retargeting, Retail, Fashion
Dynamics
Smart LemonPI PIxel
Dynamics
Smart LemonPI PIxel
About the case
About the case
The Challenge
Creating a retargeting campaign without the look and feel of traditional retargeting advertising
The Challenge
Creating a retargeting campaign without the look and feel of traditional retargeting advertising
The Strategy
Keeping the design close to the website and brand guidelines. Every banner has a different layout each time it is displayed and the consumer gets retargeted with the products they are interested in, according to the brand guidelines.
The Strategy
Keeping the design close to the website and brand guidelines. Every banner has a different layout each time it is displayed and the consumer gets retargeted with the products they are interested in, according to the brand guidelines.
Gather information from the client’s website based on consumer behaviour
The Results
Dynamic Creative drove
%
higher CTR
than traditional creatives
Dynamic Creative drove
%
higher conversion
than traditional creatives
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