A sequential prospecting campaign, based on Geo Location
A sequential prospecting campaign, based on Geo Location
Agency
Xaxis Sweden
Agency
Xaxis Sweden
Categories
Prospecting, Non Profit
Categories
Prospecting, Non Profit
Dynamics
CMS, Geo Location
Dynamics
CMS, Geo Location
About the case
About the case
The Challenge
How can we engage people in becoming a World Parent for Unicef? Through the display campaign we want to drive people to the site to consume more information and sign up to become a World Parent. There are four different areas in which the World Parent is active: baby care, school children, teenagers and children from disaster areas
The Challenge
How can we engage people in becoming a World Parent for Unicef? Through the display campaign we want to drive people to the site to consume more information and sign up to become a World Parent. There are four different areas in which the World Parent is active: baby care, school children, teenagers and children from disaster areas
The Strategy
Show sequential the different propositions by using one of the above defined areas in order to become relevant for the audience.
We also use different dynamic content to make the ads more relevant and personal. We gave the different main characters a name to make it more personal and touch people.
We also use the age to show the amount of children of the same age living in the area the ad is shown.
The Strategy
Show sequential the different propositions by using one of the above defined areas in order to become relevant for the audience.
We also use different dynamic content to make the ads more relevant and personal. We gave the different main characters a name to make it more personal and touch people.
We also use the age to show the amount of children of the same age living in the area the ad is shown.
The Results
Dynamic Creative drove
%
higher CTR
than traditional creatives
Dynamic Creative drove
%
higher conversion
than traditional creatives
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