Volkswagen Turkey

An award-winning case proving LemonPI’s creative freedom

Volkswagen

Turkey

An award-winning case proving LemonPI’s creative freedom

Agency
Mediacom Turkey

Agency
Mediacom Turkey


Categories
Prospecting, Automotive

Categories
Prospecting, Automotive


Dynamics
Custom API integration

Dynamics
Custom API integration

About the case

About the case

The Challenge

Volkswagen. A family with unique characteristics. To gather this family, Volkswagen Turkey created a family album for all VWdrivers to be part off. We were asked to develop a displaycampaign in which users can search for themselves, or for friends.

The challenge was to integrate the external albumdata in our LemonPI creatives. Also, the creatives had to be beautifully animated to tell the familystory.

The Challenge

Beymen is one of the biggest retailers in Turkey. They have a very unique brand image that they need to keep communicating throughout different touch points. One of the challenges was how to just take above the line assets and make it appealing in a display campaign.
The other challenge was that we needed to create a display campaign that would work for both the branding campaign and the retargeting/sales campaign within only one strict budget.

The Strategy

To develop this campaign, we leveraged the total technical and creative freedom of our LemonPI Studio environment. We integrated the VW album-API in our creatives to fill a dynamic introslide and to preform search actions. This way, we were able to always serve unique content to the user.

Also, we developed smooth transitions between the different stages of the banner to enhance the user experience. Users are free to perform as many searches they want, whenever they want.

In this case, LemonPi was able to develop very custom creatives with the existing toolset. This resulted in a very successfull campaign, awarded with a Bronze award in IAB Turkey Mixx Awards!

 

The Strategy

We leveraged one of our unique dynamic inputs: the Smart LemonPI Pixel. With the pixel implemented on the advertiser’s website we could easily launch different campaigns by applying different business rules in LemonPI (the most viewed products vs. the last view products) to the same dynamic creative.
In addition to that, we created a custom intro animation based on the assets from the above the line campaign. We also incorporated this style in the sales slide. In conclusion, LemonPI was able to deliver a quick, easy and flexible setup of campaigns, while offering the creative freedom to deliver brand relevant creatives that most of our high-end clients are looking for.

The Results

Dynamic Creative drove

unique searches
performed by users

Dynamic Creative drove

minutes spend
in the creatives