Volvo XC40 Launch Campaign
A prospecting campaign leveraging in-banner video and engagement metrics.
Volvo XC40
Launch Campaign
A prospecting campaign leveraging
in-banner video and engagement metrics.
Blue Mango Netherlands
Agency
Blue Mango Netherlands
Prospecting, Automotive
Categories
Prospecting, Automotive
Manual proposition
Dynamics
Manual proposition
About the case
About the case
The Challenge
We were asked by Volvo Cars the Netherlands to create an impactful campaign to introduce the new car line Volvo XC40 to the Dutch market. The main KPI was to generate q-visits to the Volvo website. Apart from traffic to the site we wanted to create awareness. The end-goal is to let new car buyers consider buying the new XC-40.
The Challenge
We were asked by Volvo Cars the Netherlands to create an impactful campaign to introduce the new car line Volvo XC40 to the Dutch market.
The main KPI was to generate q-visits to the Volvo website. Apart from traffic to the site we wanted to create awareness. The end-goal is to let new car buyers consider buying the new XC-40.
The Strategy
We had a TVC and campaign visual. Not much to work with. Therefor we transformed and re-edited the material so it would fit much better in the whole media-mix.
The campaign consisted of three main layers. Awareness (high impact positions, homepage take-overs, pre-rolls, etc), Interaction (Display / Billboards) and Sales (Display).
We made a clean video version for the homepage take-over, a billboard with different interaction manners to highlight the different values of the XC-40. And we had a template display layer to let people continue their Customer Journey and persuade them to visit the site.
The Strategy
We had a TVC and campaign visual. Not much to work with. Therefor we transformed and re-edited the material so it would fit much better in the whole media-mix. The campaign consisted of three main layers. Awareness (high impact positions, homepage take-overs, pre-rolls, etc), Interaction (Display / Billboards) and Sales (Display).
We made a clean video version for the homepage take-over, a billboard with different interaction manners to highlight the different values of the XC-40. And we had a template display layer to let people continue their Customer Journey and persuade them to visit the site.
The Results
Dynamic Creative drove
%
higher CTR
than traditional creatives
Dynamic Creative drove
%
average
view-through-rate of the video
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